Sports betting company Betway has announced its partnership with Stockholm Open.
This past Friday, one of the biggest sports bookmakers in the world, Betway, presented its partnership with Stockholm Open. The betting company, which belongs to the Super Group, has secured an exclusive sponsorship deal with the Stockholm Open, an ATP tournament. According to information, Betway will have the exclusive sponsorship of the tournament, having its brand stamped on the court and the association rights.
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The Stockholm Open marks the return of the tournament since the cancellation of the 2020 edition. Therefore, the Stockholm Open is expected to resume its activities on November 6th to 13th. The Stockholm Open championship has a long history with the sport of tennis, being in activity since 1969 and having been the scene of legends such as: Federer, Bjorkman, Becker, McEnroe, Borg and Tsitsipas.
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Now, announcing its return to the courts, the Stockholm Open tournament has a new director. Boasting a full resume with three championship awards, Thomas Enqvist has assumed the role of Director of the Stockholm Open. In addition, the Stockholm Open brings a new feature together with Division, a group that will assist in the development of tennis in Sweden.
That said, Betway has made a commitment to sponsor the Stockholm Open, marking its tenth sponsorship with the ATP Tour, this year 2021 alone. Therefore, Betway CEO Anthony Werkman commented on the excitement of being on the side of the tournament World's oldest indoor ATP. In his mention, Werkman emphasized the exclusivity that the Betway brand will have with the tournament in its betting portfolio over the next three years.
"It’s fantastic for the Betway brand to be associated with Stockholm Open. As the world’s oldest ATP indoor tournament, the event has a fantastic history and we’re thrilled to be their exclusive betting partner for the next three years."
The Head of the Stockholm Open in the Division, Kristoffer Svensson, revealed that he is very happy to be able to welcome Betway to the championship. The sponsorship with the sports bookmaker will result in a week full of games and emotions for tennis fans.
"We are happy to welcome Betway to Stockholm Open, together with Betway and all our tennis fans we look forward to a week full of action and fantastic tennis."
Betway and the partnership with ATP's MercedesCup
During the month of March, Betway had announced its recent partnership with ATP's MercedesCup. At the time, the agreement made between the bookmaker and the tennis tournament would guarantee Betway three years of exclusivity for its sports betting market.At the time, Werkman had communicated to the public about the partnership: "We are delighted to become the Official Betting Partner of the MercedesCup tournament. We continue to show our support for tennis around the world and look forward to being part of a very historic event."
MercedesCup Tournament Director Edwin Windorfer reported: “In challenging times like these, we are very happy to have agreed on a sponsoring deal for the MercedesCup with a worldwide successful company like Betway. Betway strategically focuses on tennis. This shows that tennis works very well as a communication platform. The MercedesCup takes centre stage in Betway’s international orientation – not least due to the comprehensive live TV broadcast offering, digital presence and innovation as well as the social media and fan engagement initiatives of the grass court highlight."
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